New York Red Bulls are said to be ready to sell their stadium naming rights to a betting company. Currently, the MLS prohibits sports betting sponsorships of any kind, but the league decided to review its policies ahead of the next season.
New York Red Bulls General Manager, Marc de Grandpre, quoted: “If we can find a partner or partners that can help us enhance our fan experience through gambling, we’re willing to have a conversation”. It seems that Red Bulls are looking for a greater sponsorship deal. De Grandpre added that it is not possible to talk about shirt sponsorship, having featured on the club’s jersey since 2006. However, a sleeve sponsorship would also be considered.
Sources have reportedly that the owners of Red Bulls have already been reached from various bookmakers. The stadiums naming rights could be worth more than 4 million dollars per year.
New York Red Bulls, despite the name, are actually based in New Jersey, a state in which sports betting has been legalised.