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Betting sites

Best sports betting sites

By not just joining the first bookie you found on Google, or you saw on TV, you’ve already shown that you have the desire to take betting seriously. That’s why you are here, after all. To learn how to choose which sports betting site is right for you. The truth is that the number of online sports betting sites is overwhelming and many new bettors end up dazed and confused. In order to simplify things, we recommend you read our list of top-rated sports betting sites, as well as our guide to find which is the one that works for you and your playing style. If you want something more tailored to you, check our guides on the best sites depending on your favourite sport, or country of residence. 

Top sports betting sites


£100 In Bet Credits

✔️ Excellent live betting offering
✔️ Generous regular promotions
✔️ Impressive markets coverage

Up to £100 in Bet Credits New customers only. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

£10 Bet And Get £30 In Free Bets

✔️ Frequent promotions
✔️ Competitive odds
✔️ Innovative operator

New customers only – Minimum deposit of €10 using deposit code 30fb - A qualifying bet is a ‘real money’ stake of at least €10 placed on any sports market - full T&C’s apply

Up To €30 In Free Bets

✔️ Respected bookmaker
✔️ Quick withdrawals
✔️ Competitive odds

New Customers Only. Min Deposit: £/€10. First Deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Additional Terms Apply

£40 Money Back On Your First Bet

✔️ Innovative bookmaker
✔️ Live streaming on football
✔️ Very high odds

New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.


Plethora of sports

The betting world out there is not just about football. If you only want to bet on football matches, then probably you should be reading our best football betting sites article. But if you want options, if you want to discover the wagering aspect of the abundance of sports around the globe, then your first move when visiting a sports betting site is to check its sidebar. Although it’s true that quality should always be prioritised over quantity, a full and diverse sidebar that gives you plenty of options is always a pleasant sight. 

Events and market diversity

Covering a hundred different sports means practically nothing if there are not enough matches offered. Every basketball betting site will have NBA or Euroleague options, but is that enough? The best sports betting sites will always try to spread out and discover new leagues, new tournaments and divisions, to give their members choice. On top of that, the top bookies will offer more markets than the average site. Experienced punters who bet on sports online for years and years, know that often the true value lies in the details. If you can’t find desirable odds in the outright winner section, there should be more bet types to choose from. And since we mentioned odds, this is an ideal segway to the next thing to pay attention to the following paragraph.

Low juice means high odds

odds vs accaSo we’ve already established that betting is all about the odds. Whether following a low-odds strategy, or its polar opposite: the risky but rewarding high-odds game plan, the bottom line is that the lower the juice the better the odds for you. The competitiveness of the odds is a vital reason when it comes to choosing your special one. Punters who respect themselves only select the best-sports-betting-odds sites.

Live betting

While betting before a match starts might be more convenient, as it is done at your own pace, many punters will tell you that the more profitable way is to wager in-play. Betting on live sports isn’t just a trend. It absolutely makes sense. Even if you’ve researched a match, you are guessing in the dark if you place a bet before it starts. But if you have seen the flow of the game with your own eyes, then your guess suddenly becomes way more educated. If you are interested in betting in-play, then make sure you join a live sports betting site, offering fast responses in-game as, in such instances, a couple of seconds can make a difference. And that brings us to our next point…

Streaming and stats

live streaming betting sitesBetting on live sports events makes no sense if you don’t actually watch the game. If you’re not, that educated guess we were talking about before, retransforms to a plain stab in the dark. You definitely want to find a bookie with a top-notch streaming service. Especially if you are interested in less advertised sports, like volleyball or snooker, your bookie’s live streaming platform might be your only option to watch the game. But what makes sports betting sites with live streaming even better is a detailed live stats feature. It is true that numbers are a great way to tell a lie if properly manipulated, but if you have the complete picture, this surely makes your job easier.

Cash Out

Very much connected to the previous segment, as having a feeling for the game can help you not only make the right choice on what to bet but also when deciding to pull the trigger and cash out. What you are looking for is the easiest sports betting sites cash out services out there. If you feel it’s the time to drop your bet to lock some gain or minimise losses, the last thing you need is a complex system and a never-ending loading phase. If you want to cash out, you need to do it now and in just two clicks.

Long-term bets

Very much the opposite of live betting. What long-term betting offers, is a chance to engage with a particular competition. Especially when we’re talking about tournaments that span over just a couple of weeks (like tennis or athletics events), long-term might not be as long as you’d imagine. Our sports betting sites list features some of the bookies who offer the best long-term odds, so you can enjoy a championship and root for the team or player you’ve bet on. But don’t treat them as fun bets. With future wagering, you try to win as much as with game-by-game. 

Easy-to-use site

Perhaps you don’t judge a book by its cover, but the layout of a webpage can often make a difference. So you might want a page that has a “friendly look”, is easy to use, and loads fast. Try it on several different hours of the day, especially during major events, so you’ll know first hand that the page won’t let you down οn a crucial moment. Beauty lies in simplicity and the easiest sports betting sites to use might just as well be the best.

Mobile sports betting sites

It’s the 2020s. Practically everyone owns a smartphone and has an internet connection on the go. Why then choose a sports betting website that doesn’t translate well to a smaller screen? But even a mobile-friendly site could be inadequate for most bettors, as a sports betting app is pretty much a necessity these days.

Reliability and security

safetyIt’s true it should go without saying, but unfortunately, there are many people who break the golden rule of online betting on sports. That’s, of course, to avoid illegal and unregulated sites. Avoid them like the plague. Your money is on the line and it will do you no good to have great odds and promos, if suddenly the site is shut down, or if they run away with your deposit and winnings.

Deposit and payment options

You want your transactions on a betting site to be secure, fast and easy. If you trust a certain method of deposit and withdrawal, then your first job is to check if the site you’ve visited offers that. If not, there are more sports betting websites on our list. One will check all your boxes, including the money transfer option of choice.

Quality customer support

It’s all about safety. A proper customer support department is giving you the feeling that someone will always be there for you and your needs. So before you register, spend some time on chat to check if they respond quickly, or if they can give solutions to your problems and questions. It is essential to find out if their response is addressed to you personally or if it is just a copy/paste. 

In conclusion

So if we were to hold a poll for bettors to vote for their favourite sports betting site, would the winner be the best? It could. But in that case, there is no absolute best. There are the good, the bad, the absolutely great, and the “oh my God, what’s wrong with that”, but that’s the only way to categorise sports bookies. There are tiers, sure, but there is no such thing as the unanimous best. The best is what works for you. Think of it as a suit. It might fit your friend perfectly, but it could be too tight, or too big for you. You need to invest in a suit that’s tailor-made for you.

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